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Blue Ocean Strategy: How to Make Your Competition Irrelevant: Coffee & Productivity #40 with Farid Singh

Productivity Mastery

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What Are the Levers to Test?

Experimentation is quite, quite often a misuse the term interchangeably with validation. So when you ask me, hey, how do I get to know what's important to my customers, you asked them. Quite honestly, they will tell you. And this is also part of the value proposition canvas where you can understand what brings them happiness and what doesn't. The first part of experimentation is observed is what we call like, you know, discovery or exploration.

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