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Scream (Re-release)
Unspooled
I'll Break My Heart, Say You Love Me Again
Scream was released on December 20th, 1996 as Tactical Christmas Counter-Programming. It made $6 million and it was considered a flop you tried. But every week after that, the audience for Scream grew and grew and grew until they became a huge hit with a gazillion sequels. Now what was in the zeitgeist as this word of mouth was turning Scream into a major hit? It was Tony Braxton.
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