Do You Want to Build a Link?

We balance all the factors against each other for every link we build. We put like a lot of weighting or a lot of importance on the relevance of the links. And also I really like the amount of traffic that a website gets as an indicator of quality. The best way to do that is with email outreach and quite a broad approach to outreach, just get as many websites coming across your desk as you possibly can. Then you just put all of those through your quality filters and anything that passes the quality filter, then you build that link and anything that doesn't, you don't build that link.