How this Internet Company Could Double In Size
James Sinclair's Business Broadcast
00:00
How to Use Bulky Mail to Get Customers
Pete Howard from grab it and run same day curious said he's just the master of direct mail. He sends, you know, them giant toy helicopters, know that the remote control helicopter. What he does is he sends people a different part of the helicopter. But doesn't tell you who he is at first. And they went, well, we've got some dynamite here just to get attention. I mean, if you think, if you're spending 90 pounds to get a customer and you spend one, send one iPad every six weeks to get a customers. It's just not stupid, is it? No, very worth it.
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