The Hybrid Motion Is a Great Way to Segment a Customer's Experience

Segmentation without decision is also going to be important. Give them the option to choose, you know, do you want to talk to a human being? Cause we find that there are even some people on the self serf side who have the smaller ticket items and just want to ask a question. They don't want to interact with a robot. So it's really about thinking more again about what the customers experience is,. And then selectively offering both the human experience and the self serve experience - letting the customer choose what is right for them.