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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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Crafting Emotional Connections in Branding

This chapter explores the significance of emotional storytelling in branding and content creation, emphasizing the transformation from transactional relationships to deeper connections with audiences. It also discusses the balance between hope marketing and informative content, highlighting the need for a coherent branding strategy that clearly communicates a business's purpose and offerings.

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