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CMO for the Day: Marketing Pickleball
Marketing Against The Grain
What's Hard About Pickleball?
Tennis is one of those weird sports where you have to find someone who's around the same level as you. Pickleball, because it's an easier sport to play, then it's easier to find people that you can actually play with. The other thing I would love to replicate for pickleball is there's this really cool thing that chess.com does. It's called PogChamps and they've had three to four series of PogChamps at about 500 to 750 million views. That's a really good example of like, no, it's fun for everyone.
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