#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
The Evolution of Video in the Marketing Landscape
The rise of video on social media networks has been explosive, which is driving more and more demand for that content. Unlike 10 years ago, even five years ago, they're now just expecting to be able to learn through video,. And that doesn't just stop with social media. It goes right through into your website and your content marketing. Content marketing isn't just about the written blog anymore. We're now creating video content to explain ideas and answer questions.
Play episode from 02:55
Transcript
