Pricing, Positioning and Raising Rates

In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and content strategist, shares insights on AI’s disruptive potential, how to use it as a productivity tool, and the evolving landscape of content creation.

Chris and Sean break down the importance of authenticity, goal setting, and work-life balance while discussing the role of personal websites in a social-first world. They explore how creators can position themselves for long-term success by leveraging their unique voice, refining their brand, and staying ahead of industry trends. Throughout the conversation, they provide actionable steps for creators looking to elevate their content and future-proof their careers.

Timestamps:

(00:00) — Intro (04:32) — Audience trust foundations (09:01) — Corporate values misalignment (13:42) — Trend chasing pitfalls (18:20) — Community identity questions (22:57) — Coca-Cola brand positioning (27:15) — Nike Kaepernick case study (31:44) — Content creators’ comparisons (36:10) — Building a loyal audience (40:52) — Long-form strategy mindset (45:28) — Curse of knowledge explained (50:07) — Turning ideas into content (54:49) — Structuring video distribution (59:33) — New creator vs expert approach (01:04:12) — Packaging information well (01:09:01) — Creator growth challenges (01:13:45) — Chris on skincare humor (01:17:58) — Identity and aging jokes (01:22:41) — Podcast multitasking reality (01:26:05) — Mind-space of podcasters (01:29:10) — Final reflections and sign-off

Check out today's guest, Sean Cannell:

Sean's Website: https://www.seancannell.com/

Sean's YouTube: https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g

Sean's Instagram: https://www.instagram.com/seancannell/

Check out The Futur:

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Courses: ⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠

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Podcasts: ⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠

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Youtube:⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠

Check out Chris Do:

Website: ⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠

LinkedIn:⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠

Facebook:⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠

Instagram:⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠

Twitter:⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠

TikTok:⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠

Threads:⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠

Zaap: ⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠

Clubhouse:⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠

Behance: ⁠⁠⁠⁠⁠https://www.behance.net/chrisdo

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