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The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024
Behind the Numbers: an EMARKETER Podcast
The Declining Tenure of Chief Marketing Officers
This chapter explores the shifting landscape of Chief Marketing Officers, highlighting a decrease in their average tenure due to heightened scrutiny of marketing performance. The discussion includes comparisons of CMO tenure across various industries, emphasizing differences between B2C and B2B sectors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode