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Fred Mouawad - Billionaire Diamond Owner & 4th Generation Co-Guardian [The Business of Family]

The Business of Family

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A Brief History of the Mawad Company

When my father handed over the company, two thousand and ten twas a very interesting period because we wanted to position the company for the next decade. So since then, the fourth generation has been looking after the business. And it's been a decade now. That's an incredible story. I'd love to get a sense of what the modern day mawad business now representsFor the benefit of the audience, perhaps those that aren't familiar with the brand yet. Can you give us a sense of the a current business lines, but also the size and scale of the business and the key demographics that youare positioning the brand for?

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