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The Hidden Hand Behind Your Swipes
Land of the Giants
The Match Group's Biggest Problem in 2011
In 2011, Match Group bought OK Cupid for $80 million. The site was reaching younger Gen Xs and millennials who were curious about online dating but reluctant to fork over $30 a month for a subscription. Plenty of Fish became the company's next major target. In November 2015, Match Group went public.
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