3min chapter

Sweat Equity by Marketing Examined cover image

How to Create Cult-like Customers in 36 Mins

Sweat Equity by Marketing Examined

CHAPTER

Balancing Leadership for Brand Success

This chapter emphasizes the vital role of integrating creative and analytical thinking in leadership, especially for CEOs. It also explores the challenges brands encounter when prioritizing cost-cutting over essential brand marketing, stressing the importance of fostering consumer loyalty and adapting strategies in a changing advertising landscape.

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