Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful.
Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI.
In this episode, they discuss:
- Why Peter got back into the game as CMO after being CEO at Plannuh
- How he landed his role at GoTo
- What his strategy has been coming into a new company as CMO (and a company that has been around for a while)
- How do you make changes in a marketing org?
- What does his team look like at GoTo? What are they focused on?
Peter is a master at marketing strategy and execution, and this episode will teach you a lot of that. Enjoy.
Timestamps
- (00:00) - - Intro & balancing business and personal aspirations
- (09:47) - - Journey to being a CMO
- (15:19) - - Navigating company restructuring
- (16:37) - - Streamlining marketing operations
- (21:31) - - Expectations for rapid change in marketing leadership
- (23:07) - - The importance of role transition
- (31:22) - - Navigating layoffs and leadership
- (34:55) - - Past mistakes in hiring practices
- (35:47) - - Embracing diversity for better problem-solving
- (40:47) - - Strategy: Navigating resources, blind spots, and team dynamics
- (44:09) - - How to balance strategy and execution
- (47:42) - - How to build long-term vision and short-term plans in marketing
- (49:12) - - Brand strategy
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
