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Thinking Allowed

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Home Delivery

In the middle of the twentieth century, male order was absolutely common and widespread. Most people not only did it, but were maybe involved as agents. As late as the seventies or eighties that 50 % of women in britain claimed to be either customers or agents for mail orders. Even though mail order wasn't particularly phenomenon of remote country areas,. It was a local, particularla, northern thing. Home delivery now is such an important part of most people's shopping experience that's assumed really, to have come along with on line. But so it's not at all. You could almost see home deliver as having had a hiatus of a couple of decades when everyone was driving out

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