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Episode #40 – Nicole Masters 

Regenerative Rising Podcast

00:00

Is There a Potential for Something Greater?

The USDA's 2.4 billion investment in climate smart agriculture went to the big status quo players, she says. "I think that these big companies are coming on board and they're going to greenwash or whitewash the whole system" The social squeeze is the most powerful factor in agriculture, you say. If we can make soil health and ecosystem function contagious by feeling like we can speak up, then that's where the change happens,.

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