The typical stages are acquisition, conversion, value, delivery and finally we have throughput. So you want to think about your business like this and then think where is it choked, where's my bottleneck? And I can tell you that it will typically start here. A lot of businesses don't have a predictable, repeatable and reliable way to generate attention. We only care about growth at the global level. We need global throughput. To make sure you stick around to the end of this video to get this one page cheat sheet you'll be totally able to download for free.