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The Evolution of the Blue Ocean Strategy in the Digital Age

Capability Amplifier

CHAPTER

The Cost of Transportation Contributed 99% of the Cost of Product

In the 1700s, transportation contributed 99% of the cost of the product. Now it's like 1%. Yeah. And even now after that's why you had the luxury age in, uh, kingdoms. Because the only thing that was worth shipping and worth the trip and worth the risk were jewelry and expensive perfumes.

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