Finding innovation opportunities within taboo topics, with Katinka Schaaf, Service Design Lead Admiral Pioneer
Service Design YAP
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How to Live Longer in the Best Way Possible
Boomers are much more active than the previous generation some of them also want to continue working and this is not just for my kind of surrounding I experience it that working until you're 70 is quite normal. Most people we talk to are younger than the traditional boomers they often were into the early menopause. We do in-depth research first with one to one or having two people from our side and one of the participants and we have very open conversations so we make them feel as safe as possible. Having especially for the menopause conversations having just women on the call be not recording anything we are taking notes so we want to make them feel like they can talk about everything.
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