The Future of Facial Hair in Western Society?

The beard is on, or facial hair is on the rise. But it seems that when a man decides to grow a beard these days, particularly young men, they do it to be ironic,. Is it just irony? I mean, what is the future of facial hair in post-modern society? Well, you know, I think for the most part, it really is both act of rebellion and playfulness at the same time.