111. Strategic Messaging w/Piet Saegeman
Presales Podcast by Presales Collective
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What's the Branding Component?
In his opinion, it brand has three main components. The component that we know best is a visual component. Tone of voice has a deliverable. That's how you sound like. Do you sound optimistic or serious, or dependable? And the third component is messaging. Once you do that consistently, you'll notice that your time to sell shortens dramatically.
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