Ep 386 Understanding Your Acquirers BATNA with Susanne Klepsch - Know if you’re building a product or company, incite a bidding war, approach potential acquirers, structuring a winning earn-out, use market research to grow your business, mitigate your r
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How Calendarly Benefited From the Increased Demand Associated With the Pandemic
calendar at that time was already a very strong play in the market. And so we weren't growing that much on SEO search, but we were trying different ways to get into a different user base. So yeah, we just did a lot of things that probably calendarly wasn't doing because they didn't need to. Yeah. Key learning next time you would have integrated with Stripe and integrated with Zoom or whatever. Exactly. Just focused really on being the best scheduling solution.
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