How to Make a Deal With a New Client

Bert had been setting up a 15 minute phone call, like we said, get to know each other. We tell them who we are and figure out what their business model is. They would provide us with zip codes, counties, state, whatever it is. If they have their own list, then we would look in that geographic area where they're at. This is the mail piece that's generating the highest response rate.

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