Using AI to Maximize Customer Personalization
Banking Transformed with Jim Marous
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I Don't Need Two. At Least I Hope I Dont Need One.
The more data they can plug into the machine learning model, the more that you can see behaviors of others. So a great example working with a very large bank in the US, they went through back to school season. You can start to see lots of student credit cards being taken out. And then you can pop articles that say things like, well, is it better to put the kid on your card or get them their own card? What are the pros and cons?
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