The How of Business - How to start, run, grow and exit a small business. cover image

514 – Creating Extraordinary Places with Kevin Kelley

The How of Business - How to start, run, grow and exit a small business.

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Creating Extraordinary Places for Community and Connection

The chapter explores the concept of establishing extraordinary spaces that tap into primal instincts, fostering a sense of belonging and camaraderie. It discusses the shift small businesses are making towards community-centric models, using examples from Harley Davidson's success and a bookstore in Manhattan. The emphasis is on designing physical spaces that engage customers, spark innovation, and provide unique experiences to stand out in a competitive market.

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