Using AI at Work: AI in the Workplace & Generative AI for Business Leaders cover image

70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff Greenfield

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

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Why Clicks Mislead and Impressions Matter

Explains multi-touch customer journeys, the role of impressions and awareness, delayed conversions, and why last-click analytics like GA4 give a misleading picture.

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