Lenny's Podcast: Product | Growth | Career cover image

The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)

Lenny's Podcast: Product | Growth | Career

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Unveiling Sales Strategies Through Comprehensive Research

This chapter explores the research behind significant sales methodologies, particularly 'The Challenger Sale' and 'The Jolt Effect.' The speaker shares insights from a comprehensive survey of salespeople and highlights how modern studies during the pandemic have employed machine learning to refine sales strategies.

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