How francesca’s is Optimizing Holiday Marketing and Informing 2023 Strategy
Total Retail Talks
00:00
Total Retail Talks - Part 2
Jan Parrish is the Chief Marketing Officer at Francesca's. She explains how her team reviews its holiday marketing strategy to get a better understanding of what customers want and need this time of year. "We are fully cognizant of the fact that the product plays a role in marketing," she says.
Play episode from 16:36
Transcript
