How to Create a Great Content Strategy

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I think the missing link is you have to do something that you could be great at, not that you think that everybody needs. And then also working back from the audience, obviously, does that audience actually hang out on LinkedIn? They knew that salespeople hung out on LinkedIn, so they went on LinkedIn. That's a great point. I've seen this done before pretty well in terms of like, yeah, basically just using use a Kanban board, but it was a few different iterations.

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?

Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.

Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.

Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.

Follow Camille:

LinkedIn: www.linkedin.com/in/camillehansentrent/

Twitter: https://twitter.com/camilletrent

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com