How to Find Product Market Fit on Your Second or Third Company

Chris: You can think about thought leadership is, Oh my gosh, we have to do this immediately. Or you can think about it like, Hey, this is something that's really powerful to introduce later on when we have our content engine running and we need to introduce something different. So I would say like, it doesn't need to be ruled out completely in that sense, just because it can be so effective for recruiting.