🧙 “Franchisius Maximus” — Harry Potter’s recreations. Maersk’s pirate ship. United’s bespoke seat ads.
The Best One Yet
00:00
Implementing Targeted Ads for Increased Revenue
The chapter discusses United Airlines borrowing an ad strategy from the tech industry by implementing targeted ads to increase revenue. The hosts argue that targeted ads are more effective at converting to sales and advertisers are willing to pay more for them. They suggest rebranding targeted ads to tailored ads to make them more appealing to customers.
Transcript
Play full episode
