2min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE

How I Built This with Guy Raz

CHAPTER

Joe Malone - A Perfume?

Most people think of joe malone as a perfume so when did that start? When did you start making perfumes? Completely topsy turvy. So, normanly, it's a fragrance that come right ous you and what we call ancillaries,. Mine was the other way round. i created a body lotion, first of all. From there i crea a bartoil. And then from the barthoil, i went to the fragrance because, of course, i wasn't allowed alcohol. You need alcohol to manufacture fragrance, and i didn't have that. I couldn't have a whole ot of flammables. It was alcohol they make,...

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