Ep 386 Understanding Your Acquirers BATNA with Susanne Klepsch - Know if you’re building a product or company, incite a bidding war, approach potential acquirers, structuring a winning earn-out, use market research to grow your business, mitigate your r
Built to Sell Radio
00:00
The Importance of Video Calling in the US Market
In Austria, video calling was a no go. People did not want to use video calls for the services that were again pre before the pandemic. Americans are way more used to using their credit card on a day to day basis. And so there's not this anxiety about putting your credit card details on some kind of website as there is in Europe. So I think that helped us a lot. In hindsight, we should have not compensated ourselves so much because it made our messaging very unclear. There was still a lot of space to acquire market share. We tried really hard to be different.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
