Watch the YouTube version of this episode HERE
Are you a lawyer looking for more ways to gain traction for your business? In this episode of the Maximum Lawyer Podcast, Tyson Mutrux chats with Jeff Hampton, a seasoned legal professional and entrepreneur. They discuss innovative marketing strategies for lawyers, focusing on leveraging YouTube to generate leads.
Youtube is a great tool that lawyers can benefit from when it comes to marketing. Youtube not only builds trust among viewers, but allows them to get to know you and what you are selling. Jeff provides some insight on how to gain a platform. For lawyers, it is important not to be narrow in your expertise. It is crucial to start narrow and provide information that you know well or is tied to your niche. Then as time goes on, broaden your scope and tie pop culture to your legal knowledge to keep the audience engaged.
Jeff and Tyson chat about why personal branding is important to a successful channel. People follow people as opposed to businesses. When you brand yourself, people will connect with you more and you can foster better relationships. For Jeff, personal branding allowed him to take on more clients because followers would refer him to business opportunities, leading to more conversations later on and getting to know people better.
Take a listen to learn more about leveraging Youtube as an attorney.
02:10 Why YouTube?
04:06 Tracking Leads from YouTube
06:25 Engaging Video Content
07:52 Video Optimization Strategies
09:02 Building Authority through YouTube
13:16 Narrow vs. Broad Content Strategy
14:21 Personal Branding vs. Firm Branding
17:36 Shorts vs. Long-form Videos
24:42 Mistakes in Video Content
Jeff’s Tip: Get started with Youtube by using your to make phone videos, under 60 seconds to practice and gain comfort.
Tyson’s Tip: Use ChatGPT for organizing data and creating tables effectively.
Connect with Jeff:
Tune in to today’s episode and checkout the full show notes here.
