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9min chapter
Is the “godfather of influence” still relevant?
Nudge
The Power of Social Influence
This chapter explores the concepts of social proof, authority, and consistency, revealing how these psychological principles shape human behavior and decision-making. Through historical examples and contemporary studies, it highlights the impact of societal cues and perceived authority on actions, as well as the importance of consistency in various aspects of life, including consumer behavior.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode