SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel
The Official SaaStr Podcast: SaaS | Founders | Investors
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Cut Marketing, You're Cutting Your Medium Term
Cutting marketing is a very short term thinking, and that's what's going to cut your future growth. All of us will be on the chopping block when you know, where's the pipe line? Where's the growth? But the conversation to have is not what cuts we're going to make, it's how we're goin to make ourselves more efficient. And this is why, getting back down to something i said whiches, it all comes back down to the data,. Your data house has to be in order inside of like your budgeting, your effectiveness, all that.
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