Corporate Strategies and Competitive Encounters

Amazon decides to go after Walmart’s biggest category: fresh food. But moving into groceries is harder than Bezos expected. Meanwhile, Walmart has finally found success in marrying their online operation with their brick and mortar stores by allowing consumers to order groceries online and pick them up at a store. And with an aggressive new head of online sales — who has a personal vendetta against Bezos — Walmart is feeling good. But, determined to make an impact in the world of fresh food, Bezos makes a move that surprises everyone and upends the retail world yet again.  

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