Cred is a play on Discovery Commerce. The most downloaded app recently in the US across both Apple and Google has been an obscure Discovery Commerce platform called Temu. Cred gate keeps its users by using the Cred score as a filter. While this strategy may not break the Amazon Flipkart duopoly, Cred's emerging as an e-commerce force in its own right.
This weekend, every startup person in India (or maybe just Bengaluru?) had only one question — “Did you read the Blume Ventures report?” And we didn’t want you to feel any FOMO. So we read the 125-page ‘Indus Valley’ report prepared by the venture capital firm and picked out some really cool things. By the way, it’s not just data from Blume, but we’ve peppered our observations into this as well.
Let’s dive in.