The Importance of Taste in Product Design

I was having a conversation on Twitter with folks about this idea of taste and if taste was important for designers because it's subjective. I think what you can see in those products like the new Max logo or Amazon Prime or Bing is that these pieces of software are made with no taste whatsoever. And so feeling as a Commonwealth citizen or ex-Cominal citizen, I needed to catch up on the coronation. The Daily Mail is remarkable. They have these sort of salacious story length headlines. You don't have to read beyond them. Every video almost is a video loop. All photos annotate photographs with circles and little arrows in a very tasteless way. Skins never went away at