Curtis: It seems to me, from what I can tell, it's the you're not saying in this ad front and center, Jesus is God. In other words, it's only his identity as God himself that makes the fact that he gets us even relevant. Curtis: We still have a vast majority of Americans who are like, I see those things best represented in Jesus. And so I think some of the things that we assumed about sharing the message of Jesus with others isn't there anymore.
Episode 51 - Does Jesus Need an Ad Campaign? with Jason Vanderground
If you watch any sports on television you may have seen one of the edgy, black & white ads from the “He Gets Us” campaign. Designed to introduce Jesus to a culture that is actually quite intrigued by him, this campaign has created both curiosity and questions. We are excited to be joined this week by one of the chief architects of the campaign, Jason Vanderground. Join us for this excellent conversation about the campaign itself, the broader theological questions at play, and even the role of advertising as a tool of evangelism.
Show Notes:
-He Gets Us campaign
Video Ads:
-The Rebel
-The Birth
-Outrage
-The Influencer
-Dinner Party
-He Gets Us campaign - About Us
Sign up for David’s French Press newsletter
Follow Curtis’ work at RedeemingBabel.org
Produced by Kris Carter