The National Anthem and the Consumer Electronics Show

Marvin Gaye was asked to sing the National Anthem, but Lionel Richie didn't resonate with people. Larry O'Brien felt a little off-put by Marvin Gaye's style of music and ordered his team to look for a backup. One way we can define a cultural touchstone is by the percentage of the three that are in the room. The Consumer Electronics Show filled with neophylliacs then the mass market.