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Getting inside your ideal customer's limited consideration set with Peep Laja
How to Win podcast with Peep Laja
The Ingredients for Crisp Positioning
To win on positioning, you're very clear what category of tool it is. And somebody lands on your website or comes across your marketing, need to know what is it, right? Second, it needs to be clear who this is for, who's the ICP? And third, use cases. What problems do you solve? What are you for? So those are the ingredients for crisp positioning.
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Listen to the best highlights from the podcasts you love and dive into the full episode