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Episode 122: Mastering the Art of Product-Led Growth: Effective Strategies for a Self-Selling Product
Product Thinking
How to Get More Revenue Per User With Your Product
In the companies I've seen who've done this successfully to, it looks like we have to segment different types of features and keep those features behind a paywall. And where I see some people actually struggle with it is figuring out what features are going to be the most valuable that we can get more money per user for. The easiest way, I found to decide for each of those buckets, where do we put them as far as these features? Or also just if it's something like an email marketing tool, like, how many contacts do you give away for free? If it just scales up infinitely? So in that case, I always bring it back to like, OK, who's
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