3min chapter

The Long Game cover image

Event-Led Growth and Customer Education with Mark Kilens (Airmeet)

The Long Game

CHAPTER

What's the Contrarian Take on Marketing?

I've forgotten almost all of my zoom meetings including the virtual happy hours that happened during the pandemic but I will never forget at HubSpot we did a team event and we did an Airbnb experience where we got to learn how to make street tacos from somebody in Mexico City. We're trying to figure how do you take those types of experiences and do them online and how do you do them in person and make the in person thing easier for the event host to actually pull off and learn from. There is a lot of data that's not either being captured or being used enough when it comes to in person it's definitely being missed this is excitingWe're coming up in time but you've already

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