S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love
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Is All Birds Performance Versus Casual?
i wonder if all birds actually has a performance footwear market, or everyone is just wearing the performance footwears a casual sneaker. But on their side, it looks, i mean, their shoe looks like a replica. Have you ever seen the noble runners? No? N o b u l l. They're another they're actualy a cooler, direct consumer brand, cause they're completely boot strapped for a long time. I feel like thise's are a relatively new category for them, so it is pretty impressive to get to a quarter of their overall sales very quickly. The primary driver that all birds have announced in their sales, a primary driver of their increase in sales,
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