The Five Step Template for Video Ads - It's Fire for Fire Nation

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Phil Graham: We try and make our videos 60 seconds or less for ads especially because, you know, fan spans are pretty short. Folk actually recommends, not a lot of people know this, but their ideal recommended length for a video is 15 seconds. "Our sweet spot is about 45 to 60 seconds that we found work best," he says. 'Make sure that what you're doing is great'

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

With over 50 million in sales, Phil Graham is an entrepreneur who went from a Fortune 500 career to building a successful ad agency helping entrepreneurs leverage social media ads to get clients.

Top 3 Value Bombs:

1. The best way to get clients and customers is to lead with value. Do not try and sell something right away; use video and then re-target in a very smart segmented way.

2. It's not just what you say; it's who you are and who you are to say it.

3. Make it happen and do it now. Take action!

Get a free template and in-depth videos from Phil! - 5 Steps to Creating Video Ads that STAND OUT

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