The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is There a Mid-Intent Flop?

We had a business that had grown primarily through free users. Eventually though, we hit that inflection point of we want to go sell to bigger companies. And so very few legitimate enterprise level companies are going to get a free version of it and be like, yeah, this is good. Let's use it. That was hard to, we could grow that, but it wasn't the right number of people. We're like, is there a middle of the funnel type offer where people could get a taste for this thing, then be in a better position to talk to sales? Yeah, so that mid-intent funnel. I think it got really, really strong ROI.

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