How to Fundraise for an Entrepreneur in Residence

Ellis: Let's talk about the pre-process first, and then we'll jump into post-donsition. We think about it as each entrepreneur in residence at any given time is going extremely deep on, call it, three niches. So along one side is the business model. Along the other side is the end market that they serve. And where those two things intersect, you can imagine that there'd be a lot of intersecting points on this grid.