The Rain Oudit - How to Sidestep the Target Profile Problem

At psychotactics we treat our information like software, there's an upgrade from time to time. How do you sell something that covers seemingly the same ground as the previous version, and yet it's a different product? Instead of covering all the points in the video series, we stuck to one point, and that is how to sidestep the target profile issue. We have to have an intense amount of focus so that when clins come through that doorway, they have to be thinking of just thing.