23min chapter

Earn Your Happy cover image

Leveraging PR to Boost Visibility, Credibility and Get Paid MORE For What You Do with Rebecca Cafiero

Earn Your Happy

CHAPTER

Leveraging Media for Credibility

This chapter explores the significant impact of media recognition on personal branding and credibility in business. It discusses strategies for effective public relations, including pitching oneself, creating a cohesive narrative through media features, and forming strategic partnerships. The speakers emphasize the role of visibility in securing opportunities and building trust with potential clients, urging listeners to actively engage in media outreach to enhance their professional profiles.

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